Cover 1

Video Editing
& Social Media

Company: Raiz Coletiva

Fictious client

Mai - Mai 2026

Valinhos - Brazil

Overview

From the producer to your table

POST DESIGN

About the project


Raiz Coletiva is a self-initiated branding project, a fictional organic produce subscription box I created to develop and showcase my social media design skills, including brand identity, content strategy and Figma-based workflow.

The Challenge


Starting from scratch with no client brief, I conceptualized and built a complete social media identity for Raiz Coletiva, a fictional organic produce subscription box based in the Campinas region of Brazil. The challenge was to create something that felt like a real brand, with a defined audience, a consistent visual language, and content that could actually perform on Instagram. Without a client to give direction, every decision had to come from research, creative instinct, and a structured process.

The Result


I developed the full brand foundation for social media: color palette, typography, tone of voice, graphic elements, and post design, all built inside a Figma-centered workflow designed to avoid starting from a blank page on every new piece of content. The result is a cohesive, ready-to-publish visual identity that communicates the brand's values, local, organic, community-driven, consistently across formats.

Image 1
Image 2
Image 3
Image 4

What's next?

Cover 1

Video Editing & Social Media

Video Editing & Social Media

Billion Dollar Beauty

Billion Dollar Beauty

Cover 1

Create a free website with Framer, the website builder loved by startups, designers and agencies.